Reactor

‘Feeling The Love’ chosen for LYNX Touch global launch. In an age where ersatz talent is publicly celebrated and real talent often cruelly ignored, West London rock band Reactor are a triumph of musicianship and hard work. Their track ‘Feeling The Love’, a steamy Indian-tinged, guitar-driven track, has been chosen as the music for the LYNX Touch ad which will air on TV and in cinemas the world over.

When they read on a website that the ad agency was looking for new music, the band (David O’Brien – vocals/keys, Ewan O’Brien – guitars/vocals, Kevin Browne – bass, Evan Jenkins – drums) sent in a demo cd along with thousands of other hopefuls. They then promptly forgot about it, as you might.

Weeks later when the advertising agency contacted them and told them they were down to the last 50, they knew the odds were still stacked against them. On hearing it was between them and one other band, they finally allowed themselves to become a bit hopeful.

They admit they still can’t really believe it. The ad has just hit our TV and cinema screens, and ‘Feeling The Love’ will be the soundtrack to one of the biggest ever product launch campaigns. North America is up next, the world after that.

Having supported Reef on a nationwide tour and still gigging around London, to celebrate their good fortune they have booked themselves a gig at The Barfly in London on Tuesday 9th March. Tickets are available direct from the venue.

Reactor have just started to record their debut album with Kit Woolven at the helm.

www.reactorsite.com